STEUBENVILLE – Jim Emmerling didn’t necessarily start out embracing Internet advertising, but times have changed, and the owner of Em-Media said his arms, and eyes, are now wide open.
“In I’d say 1990 or so, Mike Guess was hitting me up and asking about the Internet and wanted to start some advertising program there. He was totally for it and seeing it, and I told him the community was not ready for that,” Emmerling said. “I was totally wrong, and Mike was totally right.”
The statistics for local newspapers show the online readership growth is real and dramatic.
ONLINE PRESENCE — Jim Emmerling, left, owner of Em-Media, and Keith Murdock, community relations director for Trinity Health System, hold up their cellphones displaying Trinity ads on the Herald-Star app. The app is available for Apple’s iOS and Google’s Android operating systems and exemplifies the growth of a new local advertising opportunity, led by Em-Media.
— Mike McElwain
I’ve always had the goal of acquiring a professional building for our agency, and with the encouragement of Dave and Tom D’Anniballe, who shared my desire to maintain the history of such a landmark, the dream of the Em-Media Center was realized. It was a big investment, but the timing was right – our agency is growing. We’ve added two new employees and 12 clients in the past year,” said Emmerling.